Marketing Challenge:
Cost-effective product development and marketing for a special interest publication.

Our Solution:
NICHEPUBS repurposed and repackaged existing content to limit development costs, then created a precise marketing plan that: a) explicitly stated goals and objectives; b) leveraged pre-established programs and systems; and c) outlined a detailed multi-channel, multi-touch marketing approach.

Results:
Initial sales are well ahead of forecast, and breakeven is now projected within three (3) quarters of launch. At the current rate, the return on investment will be approximately 260% two (2) years from launch.