Marketing Challenge:
Market the accomplishments and direction of an organization with a single, cost effective piece.

Our Solution:
Instead of the typical brochure, NICHEPUBS suggested a unique approach to the annual report: a design-intesive yearbook that included a summary of the financials.

In particular, the vast majority of the full-color report was dedicated to outlining, highlighting, and explaining the awards and programs to date, as well as the rationale for future initiatives.

Results:
Because it was attractive, informative, and comprehensive, the annual report served multiple purposes for marketing, operations, customer service, and strategic planning – with a single, cost-effective piece.