Marketing Challenge:
Maximize the attendance at an industry workshop and minimize the cost in doing so.

Our Solution:
A multi-channel marketing campaign that utilized: direct mail, print advertising in various trade journals, e-mail broadcasts, and the organization's newsletter.

Results:
Building strong awareness for the event in this way enabled the organization to cost-effectively "touch" their target market multiple times. As a result, this event sold out with an attendance at 165% of the number projected.