The manager at an educational technology association needed cost-effective assistance with the print and electronic publication of a newsletter.

The newsletter could not be produced entirely in-house due to the manager's mutliple responsibilities – and its complete outsourcing was prohibited due to a lean budget.

Demands for a web-friendly version of the newsletter accentuated the constraints of time and budget.

The manager needed "just-in-time" content, professional layout, and conversion to a web format within a clearly defined timeline and budget.

NICHEPUBS provided this.

While keepng an eye on the bottom line, NICHEPUBS regulary provided 20-50% of the content for each issue; completed professional, start-to-finish layouts within days; and produced web-enabled versions containing active hyperlinks and layers of security.