The director of communications for a legal association faced numerous challenges with the publication of their monthly newsletter.

One challenge was timeliness. The newsletter was often late due to poor maintenance of the production schedule by the previous publisher. This had an adverse affect on published deadlines, program announcements, and paid ads.

Another challenge was expense. Production costs were running over budget due to less-than-aggressive advertising sales.

The association wanted the membership to receive the newsletter at the beginning of each month and needed a boost in advertising sales to reduce out-of-pocket publication costs.

NICHEPUBS provided this.

Members now routinely receive the newsletter at the beginning of each month. Increased advertising sales have reduced out-of-pocket production expenses by 50-70% per issue.