The deputy director for a national association was concerned with the total number of internal and outsourced hours needed to produce their newsletter.

The number of people and vendors involved had created an inefficient production flow, and excessive resources were being used to publish each issue.

The deputy director wanted to streamline production and needed to reduce both the in-house and outsourced hours dedicated to the newsletter.

NICHEPUBS provided this.

Start-to-finish production from concept to drop date now routinely requires only 10-15 days, down more than 50% from that of previous issues.

More importantly, staff hours were minimized and were used only to develop editorial direction and review sequential production drafts. Outsourced hours were kept to a minimum by having all services housed under one roof.